An influencer marketing agency is simply a service/software which helps companies manage, design, develop and market their influencers (typically celebrities) on their behalf. An agency can save businesses a lot of time, money and effort, by using a platform over a solo company, but it’s not a “one size fits all” solution. An agency should be able to provide services which fit your needs, budget, brand positioning and the products or services you are providing.
The first thing an influencer marketing agency does is identify your influencers; the people (and places) you want to target for promotional activities. For example, you could target your audience with your Twitter account, or you could use the services of an agency to identify and target people in your industry, such as business owners, bloggers, or website owners. You could also use an influencer marketing agency to identify and target influencers you do not yet have in your target audience.
Once the influencers are identified, the agency should be able to give you ideas, designs and even recommendations. In other words, the agency should be able to assist in everything from creating the logo, to developing the content for the promotional campaign, to choosing the products or services to promote. The agency should be able to give you a list of potential influencers, and they should work together with you to develop the campaign. After the campaign has been developed, the agency should be able to track, measure and test it (using live analytics). They should also be able to track the effectiveness of the campaign and help you get feedback. This way, you can make changes to the campaign, without spending more money.
After the campaign is launched, it’s important that you know who your influencers are, and what type of relationship they have with your brand. Influencers’ page is created and designed by the agency. An agency could provide custom designs and profiles, so that your brand becomes synonymous with your influencers. However, there are other options to get involved with your influencers, such as a custom video profile, custom press release or custom blog posts.
Finally, the agency should be able to track your campaign’s success. The agency should be able to track how many impressions your campaign is getting, how many sales have been made, which influencers are getting the most buzz, etc. In short, they should be able to track how successful your campaign is. The agency should also provide updates and follow up after the campaign, so that you can see the results. They should be able to provide you with the results in a timely manner, so that you can keep track of your campaign.
An influencer is the new face of your brand and this means that you should have an active social media presence too, so that you’re visible to your target audience. An agency can help you reach new markets, increase your presence on the internet and grow your social media following.